full-service DIGITAL Solutions

This is done first and foremost to really dive into what you do

and how you do it. We will look into all the necessary social

media and website SEO, content, links, calls to action, etc. to

make sure your site is well-optimized and user-friendly providing

content that is succinct and informative. Additionally, we will

help implement online best practices into your site and social

media like keeping the most important information you want to

have seen by a potential customer in the right place.

We monitor and provide you with detailed information regarding

competitor marketing scores, keyword analysis, etc. using various

site ratings and ranking tools.

Search Engine Optimization is apparently done by almost

everyone, but do they ever tell you what they are doing or where

your money is going? Do you really know if they are doing

anything at all or if their practice is actually hurting your

business? One important thing to understand is that SEO is not

just ranking #1 on Google. It's about everything you do in terms

of your website design, to the content that you create on each

and every page. With our proven inbound methods, we create

SEO that is built organically but creates information relevant to

your customers and more importantly it's long-lasting. We spend

time understanding your business and what words or phrases

and questions are being used/asked to find your business. We

continuously monitor and track keyword data analytics, the

benefits it provides, the ranking, and the money saved vs pay per

click options, and get updates on keyword ranking opportunities

to keep your business at the top of the ranking. We continuously

monitor your website/SEO and make updates as needed in a

timely fashion. Additionally, we like to be on site regularly to

properly learn all aspects of the business and to update staff or

answer questions when needed.

It's still relevant and you should be doing it, but how you do it is

important. Many businesses create Facebook pages, for instance,

but they do not always understand how to leverage them to their

advantage. By creating a platform that creates social interaction,

answering questions, and encouraging everyone and their mother

to become fans, we generate new leads for your practice.

Additionally, we can push all blog posts, tweets, updates, new

offerings, and weekly updates and provide continuous content for

all your social fans. Getting relevant personas to follow you - we

hunt down followers, targeting users by location, number of

followers, number of updates, bios, keywords, and tweet/post/

share, etc keywords all relevant to your industry. Monitoring- by

using various social media tools, like Twitter, we learn what is

being discussed (particularly keywords and topics) and then

push your links/tweets to those talking about relevant topics in

your industry. If people are tweeting about it, we will get an

alert and can tell them all about your company. We also set up

targeted social monitoring of recent posts, articles, tweets, biogs

topics, etc that are new for the industry and relevant to your

business to ensure that we are staying up to date with standards

and technology offered by competitors.

Email is still one of the best and most costs effective ways to

market (if you have permission). We can keep track of all your

current customers, send them weekly, monthly, etc updates on

new promotions, thank you's, or updates made in your office or

business (e.g. new events, offerings, LTOs, promotions, etc) to

make sure that your customers are kept informed and not

forgotten about. Additionally, we create flow-up emails for form

submissions tailoring them to the particular buyer persona we

are trying to attract. We will also build and integrate

strategically customized email segmentation lists to continuously

engage and nurture leads across all channels and build brand

awareness and interaction.

Every interaction matters - and we are constantly evolving our

processes and toolset to keep up with the latest innovations. We

improve customer relationships, convert leads, and improve

reputations using best practices and our proven paid ad

marketing matrix. The four main ad networks are Google

Adwords, Google Display Network, Facebook Ads, and LinkedIn

Ads. Remarketing Ads keep your brand in front of these

potential sales while they go through this research process by

displaying your banner ads on various websites they browse.

Thus, they constantly see your brand when they do things like go

to YouTube, check the news, and more. By doing this, you are

remembered and trusted which motivates more people to pick

you instead of your competition. Using retargeting (a code placed

on a webpage) we can create lists of people who visited those

pages. Ads related to those pages then appear on popular sites as

they browse the web. Retargeting lists can be very specific. For

example, if someone looked at a particular product, you can

create a search ad for that product. Maybe you offer a discount

if they come back and buy today. In other words, this is an

automated process to follow up on leads. The result is that your

business stays front of mind. When the lead is closer to making a

purchase decision, you have a much better chance to win the

business.

Submissions to Local Listing and Directories Sites. These help

increase awareness, place directions, business hours, and other

basic information on all searchable sites, such as yelp, yellow

pages online, etc. This helps to ensure that your business listing is

accurate and up to date across the board and on all search

engines (Yahoo, Bing, Google, etc.) while using an integrated

dashboard that allows for monitoring, consumer reviews, ratings,

and analytics. We also implement a process to vet out great

reviews vs potentially harmful reviews to help ensure that only

the best reviews are visible online.

Mobile application development involves creating an application

that makes it easier for people to access information on their

smartphones. While it’s possible to use a web browser and visit a

site, your page still needs to be optimized for mobile devices so

that it adapts to the screen size of the user. Both mobile

optimization and mobile application development are

recommended if your target audience spends a lot of time on

their phones—a.k.a., most of the population in the U.S. and

beyond. Even if they don’t, it’s a beneficial way to create a better

user experience.

When you opt for professional web development and design

services at BSPKN, you’ll end up with a high-quality website

that’s built to convert visitors into customers. You’ll ensure that

your company is staying up to date with current trends, use

responsive design elements, and gain a competitive advantage

over your competition. Your site will be optimized with SEO and

loading speed will be tested to ensure that you’re giving your

customers the fastest services possible.

Most businesses participate in some sort of lead management

strategy, even if they don’t realize it. Lead management is

considered the process of drawing in potential customers, or

leads, to eventually convert them into customers. The process is

pretty daunting and includes a lot of moving parts, which is why

having a lead management system is crucial to help you balance

your business. Customer relationship management (CRM) is one

of the best ways to help you keep track of your clients and better

prioritize your interactions. Utilizing a lead management system

and a CRM platform means that you can get back to doing the

work you love without sacrificing high-quality business

relationships.